If you say to someone "I like science" then they often respond "yeah.. Me too"
If you say "I'm really keen on theoretical physics" then people say " ohh-kaay.. Hmm, interesting, you mean like atoms and shit?"
If you say "I have developed a serious and plausible contender to both string-theory and the standard model and what's more I can make it work right back as far as the precise moment of the big-bang and explain why gravity cannot be unified with electromagnetism and explain the physical mechanism behind momentum and inertia and I know where Einstein went wrong" people's ears clang shut, they put their hands over their ears and they shout LALALALALA. Really loudly.